Hilco Streambank, a leading advisory firm specializing in the sale of intellectual property assets and domain name brokerage, is marketing for sale the NetWorth.com premium domain name.
This unique, two-word, category-defining domain name offers a buyer endless opportunities to reach consumers in search of finance-related services, from saving for retirement, to investing, to searching the net worth of well-known individuals.
Hilco Streambank Senior Vice President Richelle Kalnit remarked, “There are more than 350,000 Google searches for “net worth” every month, and the cost per click for the term “net worth” ranges from 23 cents per click to 82 cents per click.” Rather than paying a variable price – an average of more than $180,000 per month and upwards of $285,000 per month – to appear at the top of a search page for a search using the term “net worth,” a buyer could purchase the domain to achieve that high search ranking.
Added Kalnit, “The domain name could serve as a great lead generation tool for financial services firms or a gossip/curiosity site for famous and other high net worth individuals, among other things.”
Source: Hilco Streambank