New research shows that marketers rely on high-quality data for fueling successful marketing initiatives, but they struggle to achieve it. High-quality data empowers marketers to effectively understand and influence shoppers at the right moment, while also demonstrating accountability for their spend. And while 82% of organizations place a high priority on refining data … [Read more...] about New Study Finds Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality: Marketers spend a staggering 32% of their time managing data quality, but it’s just not enough