Adorama Inc., parent company of Leisure Pro, the number one store for scuba diving and snorkeling equipment, announced today the acquisition of Scuba.com, adding to its watersports equipment portfolio. Together, Leisure Pro and Scuba.com represent the two largest scuba diving equipment retail sites.
“Scuba.com has been one of the largest sellers of scuba equipment since its inception in 1996,” said Michael Amkreutz, CEO of Adorama Inc. “This acquisition allows Adorama to expand its offering to the scuba diving community, providing the best selection of brand name diving essentials and accessories, competitive pricing and, most importantly, a premium customer experience.”
Adorama acquires Scuba.com, bringing the two largest scuba diving equipment online retailers under one parent company.
The online retail scuba diving equipment industry is growing, representing around 20 percent of total sales in 2018. With the acquisition of Scuba.com, coupled with Leisure Pro’s number one ranking in the space, Adorama is well positioned to benefit from this growing trend with the goal to deliver the best brands and the most competitive pricing on equipment and accessories in the market.
In addition to Leisure Pro, Adorama Inc. is the parent company for three other highly successful online retailers: Sunny Sports, offering backpacking, camping, hiking and climbing goods, Adorama, a leader in photo, video, audio and computer equipment, and PRINTIQUE, which specializes in high-quality professional printing and photo gifts.
The acquisition of Scuba.com closed October 25, 2019. Financial terms were not disclosed.
About Adorama Inc.
Adorama has been serving customers for more than 40 years and has grown from its flagship NYC store to include five successful online retailers: Adorama, Sunny Sports, Leisure Pro, Scuba.com, and PRINTIQUE. Shopping is available online or at the company’s storefront in New York City, featuring both Adorama and Leisure Pro showrooms. The company also rents equipment through Adorama Rental Co. in Manhattan and Brooklyn and serves institutions via Adorama Business Solutions. Adorama customers can connect to a network of experts through its interactive blog 42West, through AdoramaTV, social media, and with live online and in-store events.