Tamper evident seal company, American Casting and Manufacturing, explains how other tamper evident seal companies can master the art of repurposing content, and why they should do so.
Content repurposing is taking already existing content and changing its format to serve a different purpose. Basically, you are repackaging information to appeal to a different audience, distribution channel, or Call to Action (CTA). There are a few reasons why tamper evident seal companies should do this, and ways to leverage repurposed content successfully.
First, the why.
Repurposing content is extremely efficient because it drastically cuts down the amount of time you will spend on research and content creation. But it can have even more benefits that may be even more important:
Catering to the buyer’s journey. At different stages in the buyer’s journey, potential customers will require different amounts of information. In the beginning, they may want to see short overviews and top-line benefits, while towards the end of the journe, they’ll want to know how your product can meet their specific needs.
Build a more diverse content collection. Companies are looked at as industry leaders and experts when they have many different types of content.
Expand your impact. Repurposing content for different channels lets you reach a wider audience.
Now, the how.
Content repurposing happens in three main ways:
Breaking large content into smaller pieces. You can take your long-form content and break it down so that each supporting topic stands on its own. This is good for keyword ranking and having your content shared on social media.
Compiling small content into larger pieces. If you have multiple pieces about related topics, combine them into a longer guidebook or blog post. This makes great gated content for driving leads.
Changing the format of individual pieces. Content can be adapted to be more or less visual, or read differently based on where it’s being shared and to whom. This maximizes the potential of your already existing content.
About American Casting and Manufacturing: Tamper evident seal company, American Casting and Manufacturing, is a New York based, family-owned manufacturing company, that produces high-quality customizable security seals, including bolt seals, container seals, and trailer seals, across a wide range of industries. Through innovative production, customer service, and both employee loyalty and respect, the tamper evident seals manufacturer has been producing high-quality seals for over 100 years. The company conforms to the highest standards, meeting the requirements of ISO-9001:2008 quality management systems.
SOURCE American Casting and Manufacturing
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