How to organize photo exhibition
The workshop’s targeted audience are photographers, both professional and amateur, who want to improve their photography marketing skills, increase exposure for their creative works and open new channels in promoting photographer’s brand. The workshop also targets creatives, marketing/social media professionals and photo agencies, all those working with creators of visual content.
The workshop will cover all elements of organising a successful photo exhibition.
The first step in planning a photo exhibition is to define its objectives. It all comes down to the following four basic objectives:
- Raise photographer’s profile
- Sell photos
- Raise awareness of some topic, deliver the message, express concepts and ideas, share concerns
- Raise funds for some cause by selling photos
The next step is defining the major exhibition aspects: audience, venue, promotion, budget, and feasibility.
- Audience: persons of interest, potential buyers, sympathisers to the cause, opinion influencers.
- Venue: when and where community-wise, location-wise, cause-wise, publicity-wise.
- Promotion: word of mouth, social media, press release, old boy/girl network, dedicated event website.
- Budget: the cost of materials, services, printing and framing, personnel, bar, venue leasing costs, advertising, event coverage.
- Bottomline question: is it worth it?
Use this event planning template to track all the important milestones of your event.
The photo exhibition without a central theme is doomed. Here are some examples of photo groups centered around some topic, concepts, food for thought. A shallow central subject is better than no subject at all.
Workshop participants often ask for advice in organising photo exhibition. We’ve put together a list of recommended photo resources, not limited only by the photo exhibition issues but encompassing other aspects of photography as well.
“The photo exhibition was well received as visitors who attended the event all learned about the diverse culture that was found in Sanya. The community was very pleased of such an event being presented to showcase this lovely and charming location, one of which has struck the imagination and interest of people to come to this tropical coastal city.”
“This photo exhibition is also held with the 2020 Tokyo Olympic and Paralympics Games and the subsequent growing interest in sports in mind. At the same time, this exhibition also commemorates the hard work of the athletes and the efforts of cameramen to catch special glimpses of athletes performing their sports. This year marks the second consecutive year that this exhibition will be held.”
“The evocative photographs will be auctioned through Gavel&Grand, a platform that presents philanthropic auctions online, offering access to extraordinary experiences and luxury items in support of causes worldwide. Sales from the photo exhibition will benefit Oxfam International, with whom she has worked with for several years.”
“It is a photo exhibition with a primary focus on culture. The French duo Audic-Rizk, who has artistic roots in Tokyo, is expressing athletes’ vitality to the max in photos and highlights their crowning moments with Panasonic’s projector called Space Player.”
“The Shalom Israel Photo Exhibition, held from September 30th till October 17th, began at Art Center, Kuang-Fu Campus, National Cheng Kung University (NCKU), Tainan, Taiwan, offering traditional cuisines and snacks and dance performance for the visitors to appreciate the beauty and mystery of Israel and witness the great history behind Israel.”
“The Guangdong Provincial Tourism Bureau, with sponsorship of the Xinhua News Agency and the Consulate General of the People’s Republic of China in Los Angeles, organized a “Happy Spring Festival” photo exhibition in a Los Angeles mall alongside Chinese opera and ballet performances.”
“Continuing on from last year, the company takes the concept of the photo exhibition overseas under the title “FUJIFILM Global Photo Exhibition,” expanding the program to cover ten countries including the United States and Europe. A total of about 110,000 photos will be displayed around the world, including Japan, to globally disseminate the “joy of photography, fun of decorating with photo prints and preservation of precious memories through photography.” Ahead of the exhibition launch in Japan, Johannesburg of South Africa has become the first host of the international version of the exhibition in the African continent. Visitors enjoyed 3,011 photos on display.”