The three day SOCMINT training workshop will train participants how to apply intelligence analytical tools to efficiently analyze a wealth of information hidden in social networks to detect early signals of important events, get a picture of public sentiment upon target topics, monitor trends, identify influencers, and extract actionable intelligence to assist decision support.
Social media intelligence (SOCMINT) is an intelligence discipline built upon tools and solutions for social media monitoring. Marketing professionals use signals and gather data inputs in social networks to process them into meaningful actionable intelligence. SOCMINT has become an important tool not only in intelligence and security work, but also in advertising and marketing domain, says a recently released market study “US Government Mass Media Market“.
- The social media landscape
- Use of social media by public and private sector
- Use of social media by rogue actors
- Contextualizing social media insights
- Tools and methods for monitoring social media
- Social media analysis tools and methods
Spend on media intelligence information and software solutions is on the rise, according to Market Research Media: spending on media intelligence information and software solutions by government agencies will surpass $2 Billion in 2020, while the corporate public relations professionals will spend about $4 Billion on SOCMINT in 2020. After a few years of double-digit growth, the social media intelligence market is expected to slow down and stabilize at the robust growth rate of about 7%.
SOCMINT stands for Social Media Intelligence