Ad Hoc Market Research Workshop
Sound market research is the foundation of effective decision-making, managerial and marketing processes. However, this axiom appears to be overvalued in dynamically changing market landscape. While market research agencies are responsible for conducting thorough market intelligence appropriate to the specific task and situation, very little guidance is available to match the depth of research with the mission. Existing market research guides are outdated and do not emphasise efficient outcomes, and do not address dynamic market research needed to support urgent tasks at hand.
The workshop’s approach to market research is ad hoc, based on inconsistent, and insufficient data since reliable information is rarely available, especially for new technologies, new business models and emerging markets. Additionally, no existing research technique addresses how to properly gather and analyse unordered inconsistent data. Furthermore, specific skills for determining needed ad hoc information, finding it, analysing it, and disseminating it are not systematically taught or developed in the market analyst profession. Many commercial best practices (e.g., industry analysis and a purchasing portfolio matrix) do not work for startup companies and venture capital firms. Therefore, this ad hoc market intelligence workshop is developed to address the aforementioned deficiencies in an effort to provide market analysts practical guidance on conducting meaningful ad hoc market research. It is targeted toward innovators testing new waters.
Ad hoc market research:
- Turn Your Story into a Game: The Art of Gamifying Your Plot
- The end of cheap money is redrawing the map of corporate earnings
- The Future of Virtual Reality: How VR is Changing Industries
- Market Research Media Survey: The State of Streaming Services
- Media measurement services provide a holistic view of cross-media consumption
- How to discover the treasure trove of hidden marketing insights by watching customer behavior
- Navigating Uncertainty: Prioritizing Hydrogen R&D Efforts for a Sustainable Future
- Unleashing the Hidden Talent Pool: The Rise of STARs – Skilled Through Alternative Routes
- United Against China: Japan and the Netherlands to Join US in Restricting Semiconductor Exports
- Revolutionizing Agriculture: How CRISPR is Changing the Game
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