• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

Domain Market Research

there is no brand name like a domain name

  • About
    • Domain investing vs domain development
  • 1 Word Domains
  • 3 Letter Domain Names
    • 4 letter domain names
    • 5 letter domain names
  • Sponsored Post
    • Make a Contribution
  • Market Pulse
  • Contact

Black Friday Attracts First-Time Buyers for Retailers

November 24, 2018 By admin Leave a Comment

Bluecore Reveals That 57% of All Black Friday Sales Were to New Customers and Predicts 21% Will Buy Again

Retail Technology Company Reports That 30% of Shoppers Considered Their Purchases Up to Two Weeks in Advance, Among Other Findings

Retailers sold an average of 307% more on Black Friday 2018 than they do on a typical day, according to insights from Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale. With granular insights into individual shoppers’ interactions with specific products and buying patterns on ecommerce sites–in real-time and over time–Bluecore reports that 57 percent of Black Friday 2018 purchases were made by first time-buyers and predicts that more than 21% of these new customers will become repeat buyers.

Bluecore, which currently manages more than 500 million unique customer IDs, and a cumulative product set larger than Walmart and rivaled only by Amazon, looked at shoppers’ behaviors and purchases across 161 retailers in multiple retail categories: Apparel (60), Footwear (27), Home (23), Technology (9), Beauty (8), Jewelry (7) and Other (27). The company wanted to understand how Black Friday influenced buyer behaviors and shopping patterns leading up to and on the day of the 2018 shopping holiday. It also revealed what post-2017 Black Friday patterns reveal about what retailers can expect from new 2018 customers in 2019.

On Black Friday 2018, jewelry, apparel and footwear retailers saw the largest percentage of first-time buyers with 69% of jewelry customers, and 68% of footwear and technology customers, waiting until Black Friday to make an initial purchase from brands they hadn’t previously purchased from. Despite substantial new customer gains, jewelry and apparel retailers saw less of an increase in website traffic (compared to average daily traffic) than they did on Black Friday 2017: Jewelry retailers experienced a 114% increase in traffic on Black Friday 2018 (compared to a 210% increase in traffic on Black Friday 2017). Apparel retailers saw a 162% increase in traffic on Black Friday 2018 (compared to a 186% increase in traffic on Black Friday 2017).

Traffic patterns may reflect customers’ advanced consideration of products. Bluecore’s data reveals that an average of 30% of Black Friday shoppers viewed the products they purchased on Black Friday two weeks in advance of actual purchase.

Detailed Black Friday 2018 findings from Bluecore include:

Repeat Buyers: In 2018, more than 21% of Black Friday 2017 customers became repeat buyers within an average of 94 days after their initial purchase, with an average of 1.7 orders in 2018. Nearly 6% of first-time customers on Black Friday 2017 purchased again on Black Friday 2018.
Changes to Average Order Values: For every dollar spent on the average day, retailers saw the following numbers on Black Friday 2018: Apparel ($1.01), Beauty ($1.03), Jewelry ($.80), Home ($90%); Footwear ($.99); and Technology ( $.89).
Increase in Orders – Black Friday vs. an Average Day: Across retail categories, retailers saw an average of 307% increase the number of orders placed on Black Friday. By retail category: Apparel (450% increase); Beauty (322% increase); Jewelry (420% increase); Home (151% increase); Footwear (327% increase); Technology (353% increase).
Advanced consideration: The percentage of shoppers who viewed a product at least two weeks prior to a Black Friday 2018 purchase: Apparel (35.3%), Beauty (33.1%), Jewelry (31.7%), Home (35.3%); Footwear (24.3%); and Technology (27.3%).
“Though retailers see a significant number of first-time customers on Black Friday, the winners will be those that are able to convert these new shoppers into valuable long-term customers. Even more significant than total Black Friday sales numbers is the number of first-time buyers that become repeat buyers over time,” said Rob Holland, COO, Bluecore. “This year we saw an average of 57% of purchases coming from new customers. We expect that more than 20% of these new customers–who often convert in response to higher-than-average discounts–will become second-time buyers in 2019, and will buy in response to lesser (or no) discounts.”

About Bluecore:

Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.

Filed Under: Domain Market

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Domain Names for Business

Exclusive.org
Technologies.org
AppCoding.com
Calendarial.com
Quizzical.org

Exclusive Domains

tramming.com
NativeHealthcare.com
t2e.org
h2p.org
AncientRome.org

Secondary Sidebar

Domain Aftermarkets

HybridCryptoBank.com
NewsInstances.com
halakha.org
x2m.org
galileo.net sold for $50,000
acquisible.com
d2t.org
g4a.org
zapatista.org
Sold: webxrtools.com

Footer

Recent Posts

  • Cloudflare Wins CISA Contract for Registry and Authoritative Domain Name System (DNS) Services
  • American companies are increasingly assuming Finnish names
  • Sold: reposco.com
  • Verisign Reports Internet Has 349.9 Million Domain Name Registrations at the End of the Third Quarter of 2022
  • 2022 CSC Domain Security Report Finds Nearly Three Quarters of Global 2000 Companies are at Alarmingly High Risk of Exposure to Security Threats
  • Sold: webxrtools.com
  • Sold InnovationMetaverse.com
  • Cruise Market: CruiseMarket.org, domain name for sale
  • Defense Acquisition: DefenseAcquisition.com, domain name for sale
  • Bootstrapping.org, domain name for sale

Media Partners

  • Opinion
  • Exclusive Domains
  • Briefly
  • OPINT
  • VPNW
  • S3H
  • Domain Aftermarkets
  • App Coding
  • API Coding
  • Blockchaining

Media Partners

  • Technology Conferences
  • Event Sharing Network
  • Cybersecurity Events
  • Event Calendar
  • Calendarial
  • Domain Market Research
  • Pixel Effect
  • Domain Name for Business

Copyright © 2018 DomainMarketResearch.com

Technologies, Market Analysis & Market Research Reports

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT