Digital Expo 2021
Masterclass: Social Media Marketing of Events
Social Media: Strategies, Technologies and Analytics
The Digital Expo is committed to expanding the conversation on social media marketing of events. Event marketing, attendance, participation and collaboration are the key goals we seek to accomplish through the use of social media. Social media has evolved into a broad term for a wide spectrum of interactive and user-driven content technologies, including social networks like Twitter, Facebook, Pinterest and Instagram. Event marketing managers are embracing social media technology as a critical component of event management process, and our forum will explore how best to use social media to accomplish event attendance, engage the right audience and ensure lively dialogue with participants.
Case studies
- Deloitte: Holiday Retail Sales Expected to Increase 7-9%
- Apple’s Most Popular iPad Delivers Even More Performance and Advanced Features
- Shutterstock Acquires PicMonkey, A Leading Creative Design Platform
- Economic impact of Open Source Software and Hardware on the European economy
- Forrester’s B2B Summit EMEA, September 28-29, 2021
- Digital Innovators Creating the Digital-First World, September 15, 2021
- EMO Milano & Siemens Machine Tool Days 2021, October 4-9, 2021
- Gartner IT Symposium/Xpo™ 2021, October 18-21, 2021
- Apple Unveils iPhone 13 Pro and iPhone 13 Pro Max — More Pro Than Ever Before
- The workplace is going fluid
- Timeline of tourists in space
- Digitally integrated supply chains could generate billions in new value
- Apple Unveils New iPad mini with Breakthrough Performance in Stunning New Design
- Elements of Adaptive Culture
- TASER Self-Defense Partners with Kryptek to Launch Limited Edition Personal Self-Defense Product
- Leonardo DRS Acquires Small-Form Gimbal Company
Workshop participants will be required to submit a presentation outlining all stages of digital media campaign, from planning to execution.
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