Digital Expo 2018

Masterclass: Social Media Marketing of Events

March 1-3, 2018, Hannover, Germany

Social Media: Strategies, Technologies and Analytics

The Digital Expo is committed to expanding the conversation on social media marketing of events. Event marketing, attendance, participation and collaboration are the key goals we seek to accomplish through the use of social media. Social media has evolved into a broad term for a wide spectrum of interactive and user-driven content technologies, including social networks like Twitter, Facebook, Pinterest and Instagram. Event marketing managers are embracing social media technology as a critical component of event management process, and our forum will explore how best to use social media to accomplish event attendance, engage the right audience and ensure lively dialogue with participants.

Case studies

• Digital Camera Market Skydiving, Market Analysis
• Hadoop Market Analysis: The End of Big Data Bluff but the Market is Still There
• Smartphone As an Universal Personal Computing Platform, Market Scenario
• Deception Cybersecurity Market Forecast
• Machine Vision Market Undergoing Revolution
• Market Impact of Trade War on Chinese High Tech Industries
• Aerial Photogrammetry Processing, Market Analysis
• Human Resources (HR) Software Market Forecast
• Snowflake, a New Generation of Data Warehouse Technology
• Data Warehouse Market Forecast
• Context Brokering Market Forecast
• Browser as a Service Market Forecast
• Hybrid Quantum-HPC Market Forecast
• DevOps & Microservice Ecosystem Market Forecast
• U.S. IT Business Continuity and Disaster Recovery Market Forecast
• Apache Spark Market Forecast

Workshop participants will be required to submit a presentation outlining all stages of digital media campaign, from planning to execution.