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Digital Expo 2020

Masterclass: Social Media Marketing of Events

Social Media: Strategies, Technologies and Analytics

The Digital Expo is committed to expanding the conversation on social media marketing of events. Event marketing, attendance, participation and collaboration are the key goals we seek to accomplish through the use of social media. Social media has evolved into a broad term for a wide spectrum of interactive and user-driven content technologies, including social networks like Twitter, Facebook, Pinterest and Instagram. Event marketing managers are embracing social media technology as a critical component of event management process, and our forum will explore how best to use social media to accomplish event attendance, engage the right audience and ensure lively dialogue with participants.

Case studies

Workshop participants will be required to submit a presentation outlining all stages of digital media campaign, from planning to execution.