The domain name Malibu.com will be sold at auction on December 5, 2018. Bidders from around the world have already expressed interest. This could be the most sought-after domain name of the year.
But will it make Doug Behl a millionaire? Doug registered the domain name in 1994. Now in semi-retirement, he has engaged the leader in Internet transactions to sell Malibu.com and hopefully for over $1 million.
Millitzer Capital is handling the sale, and the timing may be perfect; recent domain name sales include; California.com which sold for over $3 million, Austin.com for over $2 million, even Ice.com sold for $3.5 million.
Malibu has a secret one-two power punch. First; It is a great branding vehicle. Malibu evokes visions of freshness, wealth, luxury, sex and exclusivity. Malibu can be used for a new brand of bleach or a billion dollar resort. And that resort may be in Dubai, Rio or Australia. And second; it is memorable.
Two international brands, one an auto company, the other distilled spirits, each use the name Malibu as part of its branding. However, in many cases, the consumer has to climb over the corporate identity to even find Malibu. Millitzer Capital suggests the direct approach, simply malibu.com. The acquisition of this domain is a forever one-time opportunity to strengthen or support a current or new brand.
Domain names are the most valuable business assets of the internet age – serving as both virtual real estate and corporate brand. Millitzer Capital is conducting a global search and is open to a preemptive offer. Malibu.com will be sold on Wednesday, December 5, 2018. The opening bid is $250,000 which matches a standing offer. Bidders are required to pre-register at least two days before the auction date. Information is available at malibu.com.
For information regarding the auction visit the malibu.com website or contact Lisa O’Brien at 239-282-5550
About Millitzer Capital
Millitzer Capital is a merger and acquisition firm representing cloud, internet, hosting, telecommunications, software companies, and elite domain names. Founded by Tom Millitzer in 1994 it has completed over 400 assignments. Millitzer Capital was the first company ever to auction a domain name with the sale of wallstreet.com in 1999, that domain name sold for over $1 million.
SOURCE Millitzer Capital
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