Donuts, the global leader in high-quality, new top-level Internet domains, today announced that publishing platform WordPress.com has selected the Donuts Relevant Name Search (RNS) engine for use with all international-language domain searches on the WordPress.com website.
“Millions of websites run on WordPress.com, and offering our customers a compelling domain search experience is essential to our success,” said Kellie Peterson, Registrar General Manager at WordPress.com. “After months of rigorous testing, we are delighted to select Donuts RNS. It is powerful, delivers top conversion rates, and is tunable to our specific needs – exactly what we need in a dynamic, competitive environment. The data give us high confidence that RNS enables our international users to find the best domain names to meet their needs.”
“We are delighted to support WordPress.com in their efforts to provide international customers with the best possible domain search experience,” said John Pollard, executive vice president, Donuts registry. “During the ‘bake-off’ process, our teams collaborated closely and efficiently. Going forward, we’ll be able to continue to innovate rapidly, to benefit WordPress.com and its community of users.”
The Donuts Relevant Name Search engine is a domain registry-neutral search engine that – uniquely – connects customers to the most relevant domain names available for their purposes. RNS enables a better customer domain name search experience, which in turn can help drive higher customer satisfaction and conversion on registrars’ websites.
In contrast to legacy domain search solutions, RNS is tunable to the specific business goals of registrars, including sophisticated merchandising and presentation choices.
Using an RNS-based search experience, end customers can choose from a broad array of comprehensive, yet relevant search results. Based on proprietary word combination research, RNS produces lightning-fast, dramatically more compelling domain names that expand choices for customers.
Donuts simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market and own their digital identities. Donuts holds the world’s largest portfolio of new top-level domains and offers a wide variety of clear and meaningful names for use as business identifiers (such as .ltd, .company), navigation (such as .careers, .support), in vertical markets (such as .photography, .cafe, or .travel) or in broad-based generics (such as .life, .world or .live). Donuts provides its registrar / reseller customers with innovative services for the discovery, registration, usage and monetization of high-quality domain names. A wholly-owned subsidiary of Donuts, the registrar Name.com is one of the most admired brands in the industry. In 2017, Donuts was named Number 1 in the Deloitte Fast 500. Users can try out RNS at www.rns.domains.
WordPress.com helps millions of people create websites for small business, publishing, and blogging. We host sites for some of the biggest brands and publishers in the world — including Microsoft, News Corp., and CNN — and our users publish more than 87 million new posts every month. WordPress.com is a product of Automattic, Inc., a fully distributed company with more than 800 employees working from 68 countries. For more, visit automattic.com.