Integral Ad Science (IAS), the global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend. The 404bot capitalizes on unaudited Ads.txt files, the very tool created to help ad buyers avoid illegitimate sellers and prevent unauthorized … [Read more...] about IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme